About Us


Jim Rieffenberger and Jeff Gould have been friends for more than 20 years. Both have unusual jobs (Jim is a life coach, Jeff is a eulogist) and they found themselves sharing stories of people they met, relating the lessons learned.


The idea grew from conversations. “What if these stories could be told to people while they were still young?” They dreamed of planting seeds of wisdom and helping families grow closer   through meaningful conversations on important topics.


In response, they created Father’s Wisdom, a quick and easy online course designed to help families. Topics grew from Faith and Family to include Friends, Finance, Fitness and Fulfillment. Now families everywhere can listen to short stories (each lesson takes about 10 minutes), learn from each other, and make some good memories to last a lifetime.


And Jim and Jeff think that’s a pretty good story. :)


“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” ( Jeremiah 29:11)